PNJ Diamond Journey

1. Budget ProposaL

Main activities

Expert discussion

Diamond observation

A fashion show

Brand experience booths

A lucky draw

Event name

PNJ Diamond Journey

Guest count

~100 guests

Format

Premium brand experience

Event Overview

Key Information

Budget Breakdown Overview

The quotation is divided into 7 main categories.

10.41%

9.05%

26.95%

11.46%

24,38%

11.89%

2,24%

1. Venue

2. Creative & Content

3. Production & Construction

4. Event Equipment

5. Program Talent & Staff

6. Event Operation Team

7. Other Costs

  • Grand Ballroom at Eastin Grand Hotel Saigon
  • Venue survey
  • Existing LED screen
  • Hotel-related technical fees

265M

Total

VND

1. Venue

  • Event concept and content
  • KV and 2D/3D design
  • Motion graphics
  • Video production

230M

Total

VND

2. Creative and Content

3. Production and Construction

  • Check-in area
  • Brand booths
  • Product display booths
  • VIP Lounge
  • Main stage

686.35M

Total

VND

  • Runway
  • Premium decoration
  • Printing
  • Installation and dismantling

MAIN COST ITEM

4. Event Equipment

  • Sound and lighting
  • Livestream and recording equipment
  • Presentation equipment

292M

Total

VND

  • Special effects
  • Smart guest registration
  • Technical operation

5. Program Talent and Staff

  • MCs
  • Guests and experts
  • Art director
  • Fashion show director

621M

Total

VND

  • Choreographer
  • Stylist
  • Hair and makeup team
  • 10 models

6. Event Operation Team

  • Diamond security
  • Event security
  • Media crew

303M

Total

VND

  • Project coordination team
  • Collaborators
  • Reception staff

7. Other Costs

  • Event permits
  • Transportation

57M

Total

VND

Budget Summary

Item

Amount

Final Project Budget

~2.916 billion VND

Direct Event Cost

2.454 billion VND

10% Agency Fee

~246 million VND

Cost before VAT

~2.700 billion VND

8% VAT

~216 million VND

2.916

BILLION VND

Within client’s 3-billion-VND budget

Premium positioning remains intact

PNJ Diamond Journey

Risk Management Plan

RISK MANAGEMENT PLAN

Protecting the event journey

27

POTENTIAL RISKS

Across preparation,
guest experience, the show,
livestream and security.

For every risk

01

PREVENTION

Identify early and prepare clear preventive actions.

02

RESPONSE

Define backup actions
when an issue occurs.

Critical risks

  • MODEL DELAYS

Schedule follow-up + backup sequencing

  • TECHNICAL FAILURES

Technical checks + backup equipment

  • DIAMOND SECURITY

Dedicated security + controlled handover

GOAL • Minimize disruption • Ensure a smooth & safe event

Conclusion

BUDGET PROPOSAL

  • Realistic
  • Clearly structured
  • Aligned with actual event requirements

THANK YOU

RISK MANAGEMENT PLAN

  • Practical and actionable
  • Clear prevention and response plan for each potential issue